Human Race
Anyone who has picked up any piece of athletic literature in the past month probably knows about the Nike + Human Race. The ginourmous marketing stunt on August 31 included 29 races in major metro areas throughout the world, as well as runners who had purchased a Nike + band handing in their times for a 10K. The “world’s largest running event” included just under 14,000 runners in Chicago.
In case you missed it here’s the youtube flack for it: http://www.youtube.com/watch?v=jM8q9y7md-c&feature=related
Overall, interesting concept, not perfectly executed.
The Pros:
-Dri-fit t-shirt with your number printed on it exactly like everyone else. Very cool, very unique (ironically by being all the same), plus I love not having to have that stiff race bib feeling.
-Post race entertainment different in any city. Had I not searched for my friend before hitting the concert, Pete Wentz from Fall Out Boy probably would have been crowd-surfing ON ME. And they played their newest song, which played for the first time on the radio today.
-Chicago had the chance to and did successfully prove that we can kick any other city’s ass. Biggest turnout in the US, bitches, plus better times than anyone but Portland (but considering that’s based on an average and we had a lot more people, I don’t feel so bad.)
-All kinds of people who would never think to do it tried it out. Spreading the good word of running is always a high priority and I was happy to see so many young Chicagoans embrace it.
The Cons:
-Really REALLY hard to find your friends when everyone’s wearing the same thing. Which is probably why my friend handed me a solid wallop, beating me 44:55 to 46:17.
-Why oh why do we have to include getting on the highway in these kind of races? We have 18 miles of lakeshore path.
-The tech/web aspect is a bit overkill. The “syncing station” for the big brother Nike + bands was heavily guarded, as if they thought I might drop my blue gatorade into their snazzy laptops. The results page, while designed well, doesn’t give me the chance to compare my time to anyone except the top 10 in a given category. Even in the smallest category I can choose (Chicago women) I’m still 94th. I want to see who finished near me, not just the top 10. I had to go to smaresults.com to get that.
Overall, I approve. Hopefully next year it won’t be on Labor Day weekend and the website will entail fewer complicated website processes.

Toss a shout out